Online Reputation Management, or ORM in short, is about managing your reputation on the Internet. Protecting your online reputation or brand is getting more important everyday as more and more people base their buying decision on what they read on the Internet.
Online Reputation Management (ORM) involves both marketing and public relations along with search engine marketing. Visibility and high search engine indexing with good publicity which displaces negative publicity is the goal. This results in a increase in positive web presence, helping you own top spots in search engine rankings. Online Reputation Management enables you to protect and manage your reputation and brand becoming actively involved in the outcome of search engine results. Reputation Monitoring research and analysis may also be considered Online Reputation Management.

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Posted by Nicholas Daniels